Score One for Massaged Gums!


Hello Dear Readers!  I am delighted to report that  the other day, while I was milling around the thrift store, I came across this wonderful 1943 ad for Ipana Tooth Paste.   

It was so endearing, so inspiring, so downright uplifting that I just had share it with you! 

Traction Splint 1943

It seems feisty, first-aid, heroine, Kay Hunt was feeling pretty darn good about herself with her ability to whip up a traction splint as easily as she whipped up that batch of fudge last night —  just as she did every night . . . all alone . . .  with no one to talk to but her radio.

But in some sort of weird world war II gratitude, Kay Hunts’ traction-splint victim pointed out that she noticed — while Kay Hunt was taking two and a half hours to figure out how to tie a traction splint — that Kay Hunt didn’t brush her teeth  before leaving the house.

She even went so far as to tell Kay Hunt her dingy smile and pink toothbrush are the reason Kay Hunt couldn’t get a date — even though Kay has a perfect figure and looks like a movie star (but of course she didn’t say that last part out loud.)

Now instead of getting mad and wrapping that traction splint around her victim’s catty little neck, our once feisty first-aid,  heroine, Kay Hunt, became  instantly inconsolable.

Luckily, Kate’s friend who was wearing a military uniform — thus making her superior in intelligence, common sense, and personal hygiene — attempted to comfort Kay Hunt by pouring large quantities of salt in her wound and agreeing that Kay really did need to brush her teeth at least as good as  grade school children do and that nowadays the foods you eat won’t brush your teeth for you, which apparently used to be the case  prior to World War II.

Enter Creepy Dentist and Ipana Toothpaste

Kay Hunt star of 1943 toothpast Ad

So the next day our heroine Kay Hunt went to visit her oddly, creepy dentist who stood in such a way as to keep his distance from Kay lest he get a whiff of the air emanating from Kay’s . . . how to put this . . .  dingy smile.

He explained to Kay (from across the room) that in order to get a date Kay will have to massage her gums with Ipana Toothpaste in order to stimulate them!  Who knew? (Certainly not Kay!)

And boy did Kay feel sheepish having to be told this by her creepy dentist!  But sure enough Kay went right home and massaged her gums ad nuaseum!

The next thing you know,  our feisty, first-aid heroine, Kay Hunt’s gums were so very, very massaged that she became a huge hit with the all branches of the armed services.

“I can thank this new-found smile of mine for winning me a military escort and a naval convoy!”  gushed our feisty, first-aid heroine, Kay Hunt.

And that, Dear Readers is  how our feisty, first-aid, world war II heroine, Kay Hunt, became a very, very busy girl for the rest of World War II.

Until next time . . . I love you

33 thoughts on “Score One for Massaged Gums!

    • Oh I remember that jingle from the movie Grease and I also vaguely remember Ipana commercials when I was a kid, Although we never used Ipana. I think we used Colgate because of the “Colgate Shield”. HA! :D

  1. I’m so glad I “massaged” my gums this morning or else I’d have to visit my creepy dentist too. Kay is a woman with sass a frass and minty fresh breath!

    • Oh Jackie! She is Sass a Frass on steriods!! But I don’t think steroids existed in 1943. But if they did Kay Hunt would be the Sass a frass queen of everything — especially when it came to broken limbs! :D

  2. I know they talk about the good old days, but I don’t think it would have been so good to sit through a full page ad with small print on the benefits of Ipana.
    (And there really should have been a note on how to pronounce “Ipana”.)

    • Yes, you’d think they wouldn’t have given us at least a brief lesson on how to pronounce Ipana. Maybe by the time they wrote all the fine print they just didn’t care anymore. I know after reading it, I didn’t! :D

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